Make the beginning of each year synonymous with mental health awareness, challenging prejudice and ending stigma.

Create a consistent space in the national cultural calendar where citizens can be inspired through arts and cultural events to talk about mental health issues in a non-scripted manner.

Utilise unscripted conversation to change people’s perceptions about the ordinary experience of a mental health problem and the less ordinary experience of mental ill-health.

Advocate for change to the art-making system (artists, art funding streams, art education programmes, cultural venues, arts institutions and discipline-specific festivals and groups) to accommodate the development and production of mental health-themed artwork.

Provide the highest standard of free Creative Therapies to people experiencing homelessness or at risk of experiencing homelessness,
affected by mental ill-health or dual diagnosis.

Provide free mental health care to the cultural sector.

Develop research findings to aid policymakers in the development of a greater understanding of the complex maintaining factors affecting mental health prejudice and discrimination.

Commission and publish research interrogating the efficacy of the services we provide.

Maintain co-operation with relevant partners in the developments of new funding streams and collaborations.

Develop and maintain a workforce and governance structures suitable for the delivery of professional level of activities and service provision that enable voluntary efforts of committed activists.